Las Vegas, January 4,2023 CES 2023 — As a leading technology company in the automotive sector and a wholly owned subsidiary of Samsung Electronics, Harman International is focused on creating consumer experience and automotive quality. Today, Harman announced the launch of ReadyDisplay product solutions. This is a display product portfolio including NeoQLEDAuto, which brings Samsung’s advanced consumer electronics display technology to the automotive field. The Harman ReadyDisplay also optimizes price, performance and design to meet the needs of a wide range of vehicles.
With the rapid development of smartphones, consumers increasingly expect the user experience in the car cabin to keep pace with the development of consumer electronics. Therefore, automakers need sustainably evolving and affordable display products. Currently, the mass-market TFTLCD(thin film crystal Liquid crystal display) is unable to meet user expectations for the visual experience of consumer products, while PlasticOLED(plastic organic screen) is too costly to be widely used in all models. The Harman ReadyDisplay product fills this gap, providing a superior visual experience at a more affordable price. Leveraging Samsung’s ability to innovate in consumer electronics and its scale of sourcing, Harman has built better automotive displays for a wider market.
ArminPrommersberger, senior vice president of product management for Harman’s automotive division, said, “ReadyDisplay brings to the car the display experience that consumers have come to expect from their TVS and mobile phones at an attractive price. By partnering with Harman, automakers can bring HDR(high Dynamic range) displays from consumers’ living rooms into their cars. In addition, as a member of the Samsung family, we bring our consumer electronics expertise to the innovation process. By partnering with the world’s leading consumer electronics experts, we ensure that we build an experience that meets vehicle standards and truly works for our customers.”
Harman ReadyDisplay is equipped with NeoQLEDAuto display solution to achieve a great visual experience very close to OLED at a better price. NeoQLEDAuto display adopts the Samsung patented technology that Harman only enjoys. By utilizing the car gauge cadmium free quantum dot (QD) film and MINILED backlight technology, NeoqledAuto successfully creates HDR display with high contrast, high brightness, wide color gamut and true black. This not only provides a stunning visual experience inside the car, but also offers a more attractive price option compared to OLED display solutions. In addition,NeoQLEDAuto offers a shorter optical distance and an integrated die-cast body concept that allows automakers to more easily integrate displays into the vehicle, achieving greater design freedom than today’s TFT displays.
The ReadyDisplay is part of a brand new line of products launched by Harman during CES, and it delivers an amazing user experience. Each product in the Harman Ready line works independently with unique automotive safety, wellness, in-car entertainment and connectivity benefits. They can also be seamlessly integrated with Harman’s other Ready products for a better experience. For example,ReadyDisplay works with Harman ReadyCare products. It seamlessly integrates ReadyCare’s driver – and passenger-aware system functions with the display through proven technologies in consumer electronics, such as digging holes in the free-form display or taking an under-screen camera.
Key features of Harman ReadyDisplay include:
Samsung’s optical technology :ReadyDisplay uses Samsung’s patented technology to achieve HDR-level performance through cadmium-free quantum dot technology, enabling the display to remain efficient and readable in harsh environmental conditions (temperature or sunlight), thereby immersing the viewer in an advanced optical experience. ReadyDisplay is a breakthrough in in-car display technology that combines stylish and elegant looks with a more attractive price.
Low power consumption and low halo technology: The use of efficient quantum dot films for vehicles and lower halo effect bring bright and vivid display effect, while greatly reducing the power consumption of vehicles, providing consumers with in-car visual experience comparable to that of home entertainment video and audio equipment. This would be ideal for both electric and fuel cars.
System and design integration: Compared to competing technologies, the ReadyDisplay features a multi-modal interface and a thinner bezel design, resulting in thinner thickness through shorter optical distance and an integrated die-cast body concept that is more compatible with vehicle design. ReadyDisplay also supports the latest system requirements for graphic content processing and protection to ensure excellent performance and safety.
Harman’s extensive experience in automotive systems integration, combined with Samsung Display’s research and development capabilities and scale, will enable automakers to provide a better and updated user experience for drivers and passengers based on their needs.
Las Vegas, January 4,2023 CES 2023 — As a leading technology company in the automotive sector and a wholly owned subsidiary of Samsung Electronics, Harman International is focused on creating consumer experience and automotive quality. Today, Harman announced the launch of ReadyDisplay product solutions. This is a display product portfolio including NeoQLEDAuto, which brings Samsung’s advanced consumer electronics display technology to the automotive field. The Harman ReadyDisplay also optimizes price, performance and design to meet the needs of a wide range of vehicles.
With the rapid development of smartphones, consumers increasingly expect the user experience in the car cabin to keep pace with the development of consumer electronics. Therefore, automakers need sustainably evolving and affordable display products. Currently, the mass-market TFTLCD(thin film crystal Liquid crystal display) is unable to meet user expectations for the visual experience of consumer products, while PlasticOLED(plastic organic screen) is too costly to be widely used in all models. The Harman ReadyDisplay product fills this gap, providing a superior visual experience at a more affordable price. Leveraging Samsung’s ability to innovate in consumer electronics and its scale of sourcing, Harman has built better automotive displays for a wider market.
ArminPrommersberger, senior vice president of product management for Harman’s automotive division, said, “ReadyDisplay brings to the car the display experience that consumers have come to expect from their TVS and mobile phones at an attractive price. By partnering with Harman, automakers can bring HDR(high Dynamic range) displays from consumers’ living rooms into their cars. In addition, as a member of the Samsung family, we bring our consumer electronics expertise to the innovation process. By partnering with the world’s leading consumer electronics experts, we ensure that we build an experience that meets vehicle standards and truly works for our customers.”
Harman ReadyDisplay is equipped with NeoQLEDAuto display solution to achieve a great visual experience very close to OLED at a better price. NeoQLEDAuto display adopts the Samsung patented technology that Harman only enjoys. By utilizing the car gauge cadmium free quantum dot (QD) film and MINILED backlight technology, NeoqledAuto successfully creates HDR display with high contrast, high brightness, wide color gamut and true black. This not only provides a stunning visual experience inside the car, but also offers a more attractive price option compared to OLED display solutions. In addition,NeoQLEDAuto offers a shorter optical distance and an integrated die-cast body concept that allows automakers to more easily integrate displays into the vehicle, achieving greater design freedom than today’s TFT displays.
The ReadyDisplay is part of a brand new line of products launched by Harman during CES, and it delivers an amazing user experience. Each product in the Harman Ready line works independently with unique automotive safety, wellness, in-car entertainment and connectivity benefits. They can also be seamlessly integrated with Harman’s other Ready products for a better experience. For example,ReadyDisplay works with Harman ReadyCare products. It seamlessly integrates ReadyCare’s driver – and passenger-aware system functions with the display through proven technologies in consumer electronics, such as digging holes in the free-form display or taking an under-screen camera.
Key features of Harman ReadyDisplay include:
Samsung’s optical technology :ReadyDisplay uses Samsung’s patented technology to achieve HDR-level performance through cadmium-free quantum dot technology, enabling the display to remain efficient and readable in harsh environmental conditions (temperature or sunlight), thereby immersing the viewer in an advanced optical experience. ReadyDisplay is a breakthrough in in-car display technology that combines stylish and elegant looks with a more attractive price.
Low power consumption and low halo technology: The use of efficient quantum dot films for vehicles and lower halo effect bring bright and vivid display effect, while greatly reducing the power consumption of vehicles, providing consumers with in-car visual experience comparable to that of home entertainment video and audio equipment. This would be ideal for both electric and fuel cars.
System and design integration: Compared to competing technologies, the ReadyDisplay features a multi-modal interface and a thinner bezel design, resulting in thinner thickness through shorter optical distance and an integrated die-cast body concept that is more compatible with vehicle design. ReadyDisplay also supports the latest system requirements for graphic content processing and protection to ensure excellent performance and safety.
Harman’s extensive experience in automotive systems integration, combined with Samsung Display’s research and development capabilities and scale, will enable automakers to provide a better and updated user experience for drivers and passengers based on their needs.
Post time: Jan-10-2023